""Ours is a people industry." Those were the first words out of my mouth as I collected the Ad Tech Personality of the Year award back in November. For me, and for all those who have lifted this trophy before, that's what makes the accolade so meaningful. It's recognition from peers, colleagues, and friends who know firsthand the energy, commitment, and collaboration that fuel progress in our industry."
"This past year has been dominated by headlines about AI taking our jobs, automation eroding human connection, and younger generations opting for remote-first careers. Against that backdrop, it feels like this award matters even more. It's a reminder that ad tech doesn't thrive on technology alone - it thrives because of people. It's people who bring the spark, the innovation, who show up with energy, who shine on behalf of their companies and networks, and who spread encouragement and motivation."
ExchangeWire's Ad Tech Personality of the Year and Ad Tech Rising Star awards recognize two individuals who made significant contributions to ad tech during the year. The Ad Tech Personality award honors a consistently contributing industry figure; the Rising Star highlights a less established individual who has nevertheless made an impact. The year saw major developments such as Chrome's cookie phase-out and Google's antitrust developments, shaping industry dynamics. Past winners emphasize the industry's human element, noting that recognition reflects peers' acknowledgment of energy, commitment, collaboration, and the people-driven innovation that sustains ad tech's creativity and resilience.
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