In a recent discussion led by McCann, experts Elly Dembo and Daryl Lee explored the evolving concept of the American dream amidst growing national division. Despite widespread feelings that America is eroding, key cultural touchpoints and shared values remain strong. Their findings suggest opportunities for brands to connect meaningfully with consumers by aligning with these evolving ideals, highlighting the resilience and adaptability of the American dream even in challenging times.
The study reveals that, despite perceptions of division and complexity, there are still significant shared values and cultural touchpoints that unite Americans.
Amidst a backdrop of concern about the state of the nation, the American dream is adapting, presenting new opportunities for brands to engage meaningfully.
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