The Stack: Ad Tech Aligns and Expands

"In today's MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling AI monitoring, and New York City suing social media firms for allegedly addicting kids. The week ended with IAB Europe inviting public comment on the next phase of its Commerce Media Measurement Standards and new Flexible Ad Size Guidelines for Retail Media Networks, aiming to bring long-needed transparency and interoperability to one of the industry's fastest-growing channels."

"Meanwhile, in Washington, the DOJ's antitrust case against Google entered its decisive stage. The 10-day remedy phase wrapped on 3rd October, as both sides sparred over how to restructure Google's ad tech stack without destabilising the digital economy a verdict now looms. Mozilla is also taking a fresh approach to monetisation. Partnering with Index Exchange, the Firefox browser will open its New Tab page to programmatic ads through exclusive Private Marketplace deals, marking a significant pivot for the privacy-first company."

ITV launched a GenAI Ads Manager to support generative AI-driven creative and ad operations. The UK ad regulator began trials of AI monitoring to oversee advertising practices. New York City filed suit against social media firms alleging addicting children. IAB Europe opened public comment on Commerce Media Measurement Standards and released Flexible Ad Size Guidelines to improve transparency and interoperability for retail media networks. The DOJ entered the remedy phase of its antitrust case against Google, debating how to restructure Google's ad tech stack. Mozilla partnered with Index Exchange to add programmatic Private Marketplace ads to Firefox's New Tab. The EU prepared an "Apply AI" strategy to promote European-built AI, NBCUniversal renewed a multi-year deal with YouTube TV including Peacock and live sports, and Spotify integrated inventory with Amazon Ads' DSP to combine audience scale with retail data and measurement.

Read at Exchangewire