The New York Times And Instacart Integrate For Shoppable Recipes | AdExchanger
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from AdExchanger8 months ago
On Tuesday, the two companies announced a deal to make New York Times Cooking recipes shoppable via Instacart, of course, and to embed its cooking videos within the Instacart app.
AdExchangerhttps://www.adexchanger.com/marketers/the-new-york-times-and-instacart-integrate-for-shoppable-recipes/
The deal is part of a new trend of subscription businesses - 'pluses' - forging partnerships based on bundled value. Non-subscribed New York Times readers get a 50% offer for Instacart+ and a free Peacock subscription.
AdExchangerhttps://www.adexchanger.com/marketers/the-new-york-times-and-instacart-integrate-for-shoppable-recipes/
"That gets into how difficult this is to actually implement," she said. Instacart makes algorithmic decisions on the best items for a recipe based on location and preferred retailer.
AdExchangerhttps://www.adexchanger.com/marketers/the-new-york-times-and-instacart-integrate-for-shoppable-recipes/
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#partnership #subscription-businesses #shoppable-recipes #consumer-service #food-delivery-services
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