"Meta spokesperson Andy Stone says in a statement that the documents "present a selective view that distorts Meta's approach to fraud and scams" and that the initial 10% estimate is "rough and overly-inclusive." He did not provide specific figures. Another shocking reveal is that Meta's ad system only flags ads as part of a scam if its automated detection reaches an extremely high confidence level - over 95% - meaning that most scam ads slip through."
"But, as Reuters reports, Meta was aware that certain advertiser accounts were up to no good and responded by charging those advertisers higher rates - thus profiting more from scam ads than ads from good-faith advertisers. Advertisers on Meta, and Google for that matter, have long struggled with ad fraud on these platforms as well as bugs and glitches that, in general, prove quite lucrative to the walled gardens. And to add insult to injury, when forced to issue refunds, platforms typically do so in ad credits."
Meta maintains that leaked documents present a selective view and that an initial 10% fraud estimate is rough and overly-inclusive, while declining to provide specific figures. Meta's ad system only flags ads as scams when automated detection exceeds a very high confidence level (over 95%), allowing most scam ads to slip through. Reuters found Meta identified bad advertiser accounts and charged them higher rates, increasing platform profit from scam ads. Advertisers on Meta and Google continue to face ad fraud and platform bugs. Refunds are commonly issued in ad credits. AI tools can scan contracts and negotiate subscriptions at scale.
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