The creator economy is increasingly examining affiliate programs in light of recent controversies, particularly against Honey, which allegedly diverted affiliate revenue from creators through its browser extension. Following claims made by YouTuber MegaLag, several creators initiated class action lawsuits against Honey, prompting concerns around revenue fairness. Other companies, like Microsoft and Capital One, are facing similar allegations. Experts anticipate tighter scrutiny of affiliate partnerships and potential changes to influencer contracts, focusing on protections from similar revenue skimming practices. The adoption of morals clauses is gaining traction in influencer agreements as a safeguard against brand conduct.
"People are still trying to figure [this] out. This is going to change how people enter into partnerships and brand deals from here on out ..."
"This has since resulted in class action lawsuits from several creators including YouTubers Legal Eagle and GamersNexus, claiming that Honey is taking affiliate revenue that belonged to creators."
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