"First, picking apart Nielsen ratings has been going on since the heyday of cable TV. And the VAB is firing on all cylinders against Nielsen for what it says are frequent 20% discrepancies between its panel, which is already halfway out the door, and its newer Big Data set, which models off the panel data. But Nielsen says the VAB didn't analyze its data correctly."
"Our associate editor Victoria McNally talks about this latest Nielsen-VAB standoff and what it might mean for TV measurement in 2026. Plus, in addition to the Netflix-Warner Brothers and Paramount drama we covered last week, there were TWO more acquisitions, including Pinterest acquiring tvScientific. We offer a quick explainer about what Pinterest saw in tvScientific to wrap up the TV half of this podcast."
"Then, if publishers were to write a letter to Santa Claus for a new version of Google Ad Manager, it would be for a version without Unified Pricing Rules. Lower fees wouldn't hurt either. And that's what publishers in the EU are experiencing, as Google is making changes ahead of potential regulation or even divestiture over in Europe."
Nielsen ratings face scrutiny due to alleged frequent 20% discrepancies between its legacy panel and a newer Big Data set, with the VAB claiming panel instability and Nielsen disputing the analysis. Victoria McNally outlines potential impacts on TV measurement in 2026. Additional industry consolidation occurred with multiple acquisitions, including Pinterest acquiring tvScientific, with implications for Pinterest's TV capabilities. Publishers desire a Google Ad Manager without Unified Pricing Rules and lower fees. Google is making changes in the EU ahead of potential regulation or divestiture, and those changes may influence Judge Brinkema's remedies concerning Google's ad server and ad exchange monopoly.
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