Brian Clayton, CEO of Clayton Hops, elaborates on the company’s rapid expansion to four farms in New Zealand, focusing on the innovative Amplifire hop pellets and oils. These products enhance beer flavor and aroma, increase yields, and serve environmentally conscious brewers with a low carbon footprint. Clayton highlights the company's quick processing time for T90 hop pellets and the upcoming introduction of unique kiwi hop varieties in collaboration with Plant & Food Research for a 2025 release. While a 10% US tariff presents challenges, favorable exchange rates help keep prices competitive for US customers.
Brian Clayton, CEO of Clayton Hops, outlines how their innovative hop products, particularly Amplifire pellets and oil, enhance beer flavor, yield, and environmental sustainability.
Despite facing a 10% tariff in the US market, Clayton Hops is able to maintain product affordability thanks to favorable foreign exchange rates.
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