Google has recently lost its second major antitrust case against the DOJ, resulting in a court ruling that finds the tech giant guilty of monopolistic practices in the open-web ad market. The U.S. District Court will now explore potential remedies, such as divesting from Google Ad Manager and changing its bundling practices. The implications are severe for Google's revenue model, which currently offers services like Google Ads for free. As additional antitrust actions unfold, experts warn of potential negative impacts on consumers from the proposed changes.
Google has lost its second major antitrust case against the Department of Justice, underscoring significant threats to its free-to-consumer business model.
The U.S. District Court found Google guilty of acquiring and maintaining monopoly power in the ad server market, leading to potential divestitures.
Proposed remedies against Google could threaten its main revenue sources, raising concerns about the impact on millions of consumers who rely on free services.
Experts indicate that declaring Googleâs free-to-consumer model illegal may have unintended negative effects on users, calling for a nuanced approach to antitrust.
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