The current business environment requires successful marketers to capture, analyze, and leverage data for personalized interactions across all customer touchpoints.
CDPs are increasingly crucial in the martech stack due to the boom in AI and ML, enhancing platforms' capabilities for better value propositions.
Customer experience improvement is tied to timely data gathering, AI-assisted segmentation, and personalized interactions, with CX being a top priority for 75% of global top organizations.
Marketers are shifting towards CDPs to enhance first-party data due to the decline of reliance on third-party data for marketing programs and to comply with privacy practices like data clean rooms.
The global CDP market is expected to triple in size by 2028, with predicted annual spending to grow from $2.13 billion in 2023 to $7.91 billion in 2028, led by North America and the rapidly expanding Asia Pacific region.
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