Now, for perhaps the first time ever, Google finds itself navigating a learning curve: You can't produce an industry-acceptable solution if you aren't collaborative from the start. It's time Google commits to competing with the rest of the industry rather than dictating terms.
And consumer choice may not eliminate Google's antitrust woes. It's crucial to remember that Google's proposal to keep cookies around is just that: a proposal. If regulatory bodies reject it, Google will be compelled to revisit its strategy and explore other approaches.
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