When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high.Last week, our managing editor, Allison Schiff, broke one such story.PubMatic had set the default timer to get consent in its own identity management solution so low - between 1 millisecond and 50 milliseconds - it was effectively ignoring consent signals because it didn't give itself enough time to gather them.
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