Scroll through the articles on any site about advertising and technology, and you're bound to run across enough Mad Men and Don Draper references to put you at risk of secondhand smoke.That's understandable.It's a helpful shorthand for distinguishing between the creative side of advertising - catchy slogans, beautiful imagery, emotional storytelling, product heroes - and the dominating world of algorithms, data segments and attribution models.
[
add
]
[
|
|
...
]