"[Publishers] know AI can be their friend, but they're annoyed by what they see as unjust uses of their content," said Jeremy Goldman, senior director of marketing, retail, and tech briefings at Emarketer, adding that publishers will eventually "make peace in the way that you realize that this thing is hurting you and you just get used to it."
A growing number of publishers are now striking licensing deals with AI firms like OpenAI (Axel Springer, News Corp, Dotdash Meredith) and Perplexity, signaling a maturing relationship. But "eventually, those checks will get smaller and smaller," Goldman said. "The goal for bigger AI companies is mainstream acceptance."
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