Zillow’s listing access standards restrict how sellers can choose property marketing, leading to many Realtracs listings being banned. Brokers report confusion about what will happen next, especially when sellers want listings on Zillow and agents rely on Zillow seller leads. Realtracs allows a waiver option that prevents public marketing, but only a small number of sellers select it out of thousands of listings. Brokers say they are enabling or maintaining direct listing feeds to Zillow so clients still receive broad exposure across major portals. Other firms also use direct feeds to ensure listings appear on all consumer-facing platforms based on agent feedback about buyer preferences.
"We do not expect that to change, given Zillow's own rule [listing access standards] that prevents sellers from choosing how their properties are marketed and has resulted in dozens of banned Realtracs listings, Realtracs' email to brokers stated."
"Our sellers want our listings on Zillow and agents have told us this. We also handle Zillow Seller leads in our area. We always put our listings in Realtracs unless a seller signs the Realtracs waiver not wanting any public marketing at all no sign, no advertising publicly, Beagle said. Realtracs has always had that waiver option since May 2020."
"Beagle noted that Zillow does allow brokers to supply it with a direct listing feed, something she and Gary Ashton, the founder of The Ashton Real Estate Group of REMAX Advantage, said they were working to ensure was in place before the weekend. We have a responsibility to our clients to make sure we maximize their exposure through all channels Realtor.com, REMAX.com, Homes.com and Zillow, Ashton said."
"Like Beagle and Ashton, Phillip Cantrell's firm Benchmark Realty also has a direct listing feed with Zillow, as well as other portals, which he said was due to agent feedback on consumer preferences to have their listings on all portals."
Read at www.housingwire.com
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