"TelevisaUnivision's collaboration with fullthrottle.ai aims to make it easier for high-value advertisers to access and bid on streaming ad opportunities that resonate with US Hispanic audiences. The initiative includes an ad bidder designed to improve targeting and measurement, which is crucial for driving better performance in streaming advertising."
"Agencies must ensure that premium media investments are defensible to advertisers with proof of performance on par with digital ad channels like search and social. This emphasis on performance marketing has led to a growing market for self-serve buying among small and midsize businesses, including mid-market indie agencies."
TelevisaUnivision has partnered with fullthrottle.ai to offer a self-serve platform for purchasing streaming ad inventory. This initiative aims to facilitate access for high-value advertisers targeting US Hispanic audiences. The collaboration includes an ad bidder to enhance targeting and measurement. The first phase focuses on simplifying access to streaming opportunities, while the second phase aims to improve ad targeting for better performance. The trend of self-serve options is growing among connected TV publishers to meet the demand for data-driven advertising.
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