"Samsung Smart TVs have a dominant footprint across Southeast Asia, particularly among affluent, tech-savvy, and high-income households. The partnership with Samsung Ads allows Teads to serve the aforementioned market with smart targeting and campaign planning. Beyond dayparting, Samsung's CTV offering provides insights and targeting, based on television model and screen size, newly activated devices, and internet service providers. These capabilities give brands unprecedented control and insights to tailor high-performance campaigns in premium home environments."
"Samsung Ads' high-impact CTV native ad formats are now available to advertisers across these markets, enabling brands to deliver captivating, brand-safe, and viewable experiences at scale. Samsung Ads CTV home screen advertising supports a rich variety of formats tailored to viewer behaviour and screen technology, combining both video and display creatives. Booking options via Teads include rotational placements for scalable reach or roadblocks with 100% Share of Voice for high-impact takeovers."
Teads has formed a strategic partnership with Samsung Ads to deliver CTV home‑screen display and video advertising across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia, while retaining exclusive local reseller rights in Hong Kong and Taiwan and leaving Singapore under Samsung Ads' exclusive management. Samsung Smart TVs have a dominant footprint across Southeast Asia, especially among affluent, tech‑savvy households, enabling smart targeting by television model, screen size, newly activated devices, and internet service provider. Samsung Ads' formats combine video and display creatives with booking options including rotational placements and 100% Share of Voice roadblocks, delivering brand‑safe, viewable experiences at scale in premium home environments.
Read at Exchangewire
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