""I wanted revenue predictability, and so every deal that we did this year and for next year, we did on an annualized basis, and so I pitched every advertiser that we were basically building like a kind of Formula One team," Hays told Axios' Eleanor Hawkins."
""Every sponsor is in every episode, all the clips," co-host John Coogan added. "You come along the ride across all of these different versions of the show.""
""We work with a lot of enterprise software companies. You don't just decide to spend a million dollars on software from seeing one ad," Hays said. "We wanted to make sure that every advertiser was effectively in every piece of content we put out.""
Hays and Coogan launched TBPN in 2024 after working as investors and entrepreneurs. The daily three-hour live show streams on X and YouTube and covers tech and finance in an ESPN SportsCenter style with long-form livestreaming and commentators. TBPN sells yearlong, category-exclusive sponsorships so competitors cannot buy the same slot and sponsors appear across every episode and clip. The company is profitable, has no outside investors, and projects $5 million in ad revenue for 2025 with a goal to reach $15 million in 2026. Former Postmates and HQ Trivia executive Dylan Abruscato joined to scale ad sales. The co-hosts do not intend to become a larger network.
Read at Axios
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