Taylor Swift continues her pattern of dropping Easter eggs for fans ahead of album releases, hinting that her final two re-records are imminent. A subtle change on her website's store menu spells out initials connected to the American Music Awards, along with a noteworthy sale that corresponds with significant numbers in her career. Additionally, her team's social media activity further fuels speculation about upcoming announcements. These clues illustrate not only Swift's intricate fan engagement but also demonstrate how brand messaging can be effectively woven through design elements.
Fans have been poised for the release of her final two re-records, Reputation and Taylor Swift, for some time now and might finally be in luck.
The order of the store's menu changing to spell out the initials of the American Music Awards shows how fluid and reactive design can deepen branding.
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