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CTV is a total mess: Agree or disagree?"It's a mess," says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV, on this week's episode of AdExchanger Talks.And it's a hard issue to fix because there is no single reason CTV measurement still leaves so much to be desired.
CTV is a total mess: Agree or disagree?"It's a mess," says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV, on this week's episode of AdExchanger Talks.And it's a hard issue to fix because there is no single reason CTV measurement still leaves so much to be desired.
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