"The NAD says that the current marketing implies universal coverage. That's decisively not the case, as there are many situations where T-Mobile is still technically connected to a terrestrial signal but too weak to actually do anything. Since there's no actual outage, the phone won't attempt to connect to the T-Sat service."
"As it stands, the NARB panel still recommends that T-Mobile discontinue the claim that the sky is all it takes to connect to T-Mobile, including the use of the marketing slogan, "No matter where you are, you will never miss a moment [with T-Satellite]." Hopefully, the matter will soon be resolved for good, as T-Mobile indicated that it will "comply with the panel's recommendations.""
The National Advertising Division's review board issued a final ruling that T-Mobile's advertising claims about its T-Sat by Starlink service are misleading. The company had marketed the service with statements like "If customers can see the sky, they're connected" and "No matter where you are, you will never miss a moment." The NAD determined these claims falsely imply universal coverage. In reality, situations exist where T-Mobile remains connected to terrestrial signals too weak to function, preventing the phone from attempting T-Sat connection. The board recommends T-Mobile discontinue these marketing claims. T-Mobile has agreed to comply with the panel's recommendations.
#t-mobile-advertising #t-sat-satellite-service #nad-ruling #misleading-marketing-claims #consumer-protection
Read at Android Authority
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