"T-Mobile and Verizon are at it again. Last week, Verizon filed a lawsuit against the Un-carrier over false advertising after the Better Business Bureau's National Programs' National Advertising Division (NAD) agreed with Verizon's and AT&T's claims. Continuing on the topic of advertising, Verizon has challenged T-Mobile's free in-flight advertising. Now the NAD has revealed its decision on this matter. As a bit of background, some T-Mobile plans come with an in-flight Wi-Fi perk."
"The NAD has now recommended that T-Mobile either discontinue this advertising or modify it. The problem at hand stems from how T-Mobile's claims are presented. On the carrier's website, it implies that Verizon customers incur a fee of $147 per month in in-flight costs. At the same time, T-Mobile's perk only works with certain airlines and the company's disclosures omit which airlines are covered."
The National Advertising Division (NAD) recommended that T-Mobile discontinue or modify advertising that presents a free in-flight Wi‑Fi benefit. T-Mobile's website implies Verizon customers incur $147 per month in in-flight costs while T-Mobile's perk functions only with certain airlines and disclosures omit which airlines are covered. T-Mobile defended the ads by saying the intent was to communicate what consumers would pay to obtain a comparable paid Wi‑Fi benefit. Verizon previously filed a lawsuit after the NAD agreed with Verizon's and AT&T's claims on related advertising. The NAD found the presentation and omissions could mislead consumers about availability and costs.
Read at Android Authority
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