""We created 'Tunetorials' based on a simple idea: What if learning about Spotify Advertising could be as fun as using Spotify," says Bridget Evans, global head of business marketing at Spotify. The initiative "is our way of blending education with entertainment so it doesn't feel like a chore. We know our audience loves creativity and music, so we met them there, transforming how-to lessons into original songs and music videos.""
"Listen to the album on Spotify and visit ads.spotify.com to watch the music videos. "Tunetorials" track listing: "How to measure campaign performance," featuring Alex Lilly "How to reach your target audience," featuring Parbleu "How to run a multi-format campaign," featuring Carter Ace "How to drive ROI with your campaign setup," featuring BIG SIS "How to track your ad's success," featuring House of EL "How to create ads for Spotify," featuring The Shivers"
Spotify produced 'Tunetorials', a sequel to last year's 'Spreadbeats', converting media-buying how-tos into original songs and music videos. FCB New York created both campaigns. Six up-and-coming artists perform tracks that cover measuring campaign performance, reaching target audiences, running multi-format campaigns, driving ROI through campaign setup, tracking an ad's success, and creating ads for Spotify. The album is available to stream on Spotify and the music videos can be watched at ads.spotify.com. Limited-edition vinyl is being offered. The project blends education with entertainment, using creative music content to simplify learning about Spotify Advertising.
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