Sonos' smart TV plans might have found an OS
Briefly

Ventura enhances streaming TV by addressing user frustrations and inefficient advertising systems. It provides a more intuitive experience and a cleaner advertising supply chain.
With features like cross-platform content discovery and effective subscription management, Ventura promises an engaging user experience and the reduction of irrelevant advertisements.
The integration of OpenPath and Unified ID 2.0 allows advertisers to better value ad impressions, ensuring they reach their audience with precision and efficiency.
By minimizing supply chain hops in advertising, Ventura offers maximum ROI for advertising dollars, thereby enhancing yield for publishers and transforming the streaming landscape.
Read at The Verge
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