"Pinterest has launched a new tool called Media Planner inside its Ads Manager. This tool makes it easier for advertisers to plan their campaigns without having to use spreadsheets or other outside planning tools. Users can now find relevant audiences, estimate campaign results like impressions, reach, clicks and cost estimates, in one central place on the app. The Media Planner also lets advertisers compare different campaign options for ad-spend, audiences and formats, so they can decide what strategy might work best before launching an ad."
"TikTok TikTok has new U.S. owners. The company's Chinese parent company ByteDance will retain a minority stake while investors Oracle, Silver Lake and others will control the U.S. app's moderation, content and safety. The platform itself still looks and works like TikTok, but there are some behind-the-scenes changes, particularly to user privacy. It can now collect certain data differently, like more precise location information if you allow it."
Pinterest launched Media Planner inside Ads Manager to centralize audience discovery, campaign estimates, and planning without external spreadsheets. Advertisers can find audiences, estimate impressions, reach, clicks, and costs, compare ad-spend, audiences, and formats, then save, schedule, share, or export plans. TikTok now has new U.S. ownership with ByteDance keeping a minority stake while Oracle, Silver Lake, and others control moderation, content, and safety. TikTok adjusted data collection and may collect more precise location data, track AI-tool interactions, and share on-platform data with advertisers for better targeting. The app also expanded Smart+, using machine learning to automate targeting and budget optimization. Meta and Snapchat added improved teen safety measures.
Read at PR Daily
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