Social media updates and new features to know this week - PR Daily
Briefly

Social media updates and new features to know this week - PR Daily
"LinkedIn LinkedIn has launched a new AI-powered people search feature. Instead of manually hunting for the right contacts, users can now describe in plain language the kind of people they want to connect with. For example, search terms might include "former coworkers who became founders in healthcare, investors with specific experience" or "local professionals with certain skills." LinkedIn will then show the user the people who can help."
"Advertisers can now run events and promote them more effectively: there's an integration with ON24, plus new ad options that help boost visibility and drive real leads, not just RSVPs, LinkedIn explains. They've also added better targeting: marketers can upload lists of people (like event registrants) into LinkedIn's ad system and then retarget them or find more people like them."
LinkedIn launched an AI-powered people search that lets users describe in plain language the kinds of people they want to connect with. Example searches include "former coworkers who became founders in healthcare, investors with specific experience" or "local professionals with certain skills," and LinkedIn will surface matching people. The tool is available to premium subscribers in the U.S. and will roll out to all members soon. LinkedIn also enhanced Events by integrating with ON24, adding ad options that drive real leads, enabling list uploads for retargeting and lookalike targeting, and offering a lead-generation Event Ads goal with CRM integrations. X rolled out XChat direct messages to all users after paid-user testing. Snapchat introduced a nostalgic throwback experience.
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