"Commentary from the firm's recent advertising checks suggest Q3 growth trends generally improved vs. Q2, with September the strong point during the quarter, though tougher comps and continued tariff / macro uncertainty likely means Q4 guidance across the firm's coverage won't offer much to get excited about despite a generally supportive digital ads environment, the analyst tells investors in a research note. Stifel adds that for Snap, checks continue to grow more negative over time and risk skews increasingly to the downside."
"Stifel downgraded (SNAP) to Sell from Hold with a price target of $6.50, down from $8, as part of a broader research note previewing Q3 results in Digital Ads."
Stifel lowered Snap's rating to Sell and reduced the price target to $6.50 from $8. Recent advertising checks indicate Q3 growth trends improved versus Q2, with September as the strongest month. Tougher year-over-year comparisons and ongoing tariff and macroeconomic uncertainty are expected to keep Q4 guidance muted across coverage despite a generally supportive digital advertising environment. For Snap specifically, advertising checks have become progressively more negative, and downside risk is increasing. The downgrade reflects growing concern about Snap's near-term advertising momentum and the potential for weaker-than-expected guidance.
Read at TipRanks Financial
Unable to calculate read time
Collection
[
|
...
]