""With our new Amazon integration and the expansion of Samsung Ads interactive ad capabilities, we're transforming the biggest screen in the home into a fully shoppable, performance-driven platform where inspiration, engagement, and purchase happen in the same moment.""
""Our shoppable ad formats are proven to drive measurable performance on and off Amazon through our differentiated combination of broad reach and authenticated signals.""
""By bringing Amazon's interactive ad technology to Samsung through Amazon DSP, together we're providing an experience for advertisers to deliver on any full-funnel marketing objective - whether it's awareness, consideration, or conversion.""
Samsung and Amazon are collaborating to introduce interactive shopping technology on Samsung TV Plus, enabling users to shop via their remote control. This service will launch in July, making Samsung TV Plus the first connected-TV device to offer this Amazon capability. Advertisers can engage viewers with options like 'Send to Phone' and 'Sign Up Today.' Samsung Ads will also introduce new ad formats, including product galleries and vertical video, enhancing the advertising experience for clients.
Read at Variety
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