Roku's head of ad marketing discusses the growing importance of advertising revenue for the company amid recent user backlash over aggressive ad practices. Following a trial where an ad for Moana 2 played automatically on startup, Roku faced significant complaints from customers. While users generally tolerate ads for lower-priced hardware, the controversy signals the need for a balanced approach in their advertising strategy. The company emphasizes iterative testing and consumer feedback in aiming for a positive user experience alongside ad revenue growth.
Advertisers want to be part of a good experience. They don't want to be interruptive.
Roku users have come to accept ad banners ... in exchange for inexpensive hardware.
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