"The Roku Ads API is intended to serve two different kinds of developers, said Hamilton. First, there are the ad tech partners that want to build on top of Roku's technology to create new CRM and CDP tools for advertisers. Then, there are the advertisers and brands themselves, which can incorporate Roku's tech directly into their own systems for measurement, reporting and campaign management."
"Ads APIs aren't just for social media networks anymore. Tuesday marked the launch of Roku's Ads API, which feeds directly into the company's self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications. Essentially, the API will give developers the ability to do everything that's possible within Roku Ads Manager API in other CRM and CDP platforms as well,"
Roku launched a free Ads API that connects directly to its self-serve Ads Manager and enables new integrations with advertising applications. The API initially provides reporting, audience targeting, and conversion capabilities, with campaign and creative management features arriving in coming months. The toolkit is designed for ad tech partners building CRM and CDP tools and for advertisers integrating Roku data into measurement, reporting, and campaign systems. The API enables consolidation of signals from Roku alongside social and search datasets. The launch aligns with Roku's goal of openness and interoperability with DSPs and other ad tech partners and advances CTV as a performance-based channel.
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