Roblox is set to introduce two new creator-focused rewards systems called Creator Rewards, beginning July 24th. The Daily Engagement Reward program offers creators 5 Robux for each active spender who spends at least 10 minutes in their game. Although the initial payout may seem small, it can accumulate significantly if a game attracts many players daily. To qualify, the game must be one of the first three experiences an active spender visits. CPO Manuel Bronstein encourages creators to focus on building quality content rather than focusing solely on engagement metrics.
Roblox is launching two new rewards programs aimed at encouraging creators to attract regular players, with payouts based on daily engagement metrics.
The Daily Engagement Reward program gives creators 5 Robux for each active spender who engages with their experience for at least 10 minutes in a day.
Roblox’s CPO Manuel Bronstein emphasizes that the focus should be on creating great experiences to benefit from the rewards, rather than optimizing for metrics.
The reward structure allows creators to potentially earn more as they build engaging experiences that attract returning players over time.
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