"The opportunity for brands to get ahead of the game in voice search is huge right now. Marketers need to be conscious that gaining visibility in voice search extends beyond the optimisation of your website. The key to identifying exactly where the opportunity would be for you makes these reports incredibly important."
"Voice Search is an incredibly important part of your marketing strategy and shouldn't be forgotten or overlooked. There are opportunities that others have yet really harnessed and therefore the chance to dominate the competition."
Roast released whitepapers across 22 sectors identifying voice search opportunities for brands. The research analyzed 10,000 key phrases over a month and incorporated answer box ranking data into the Voice Search Ranking report. Google Assistant responses did not always match web search featured answer boxes. Visibility in voice search requires optimization beyond the website and sector-specific data helps pinpoint exact opportunities. Voice search represents a substantial marketing opportunity with untapped areas that allow brands to dominate competition. Sector-specific vertical ranking reports are available for download.
Read at The Drum
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