"Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design, creating an end-to-end listing marketing workflow."
"REMAX will integrate Zillow Showcase into its REMAX Marketing Studio platform, giving its more than 145,000 agents access to the product on a per-listing basis without long-term contracts."
"The combination of Preview and Showcase gives REMAX agents a stronger way to compete from the very first conversation with clients, according to REMAX president Chris Lim."
Zillow has partnered with REMAX to offer its Zillow Preview and Zillow Showcase products to REMAX agents across the country. Zillow Preview is a pre-marketing platform for upcoming listings, while Zillow Showcase is an AI-powered premium listing product that enhances visibility. This partnership aims to create a comprehensive marketing workflow that generates demand and maximizes engagement. Agents can access Showcase on a per-listing basis without long-term commitments, allowing for flexibility in a competitive market. The collaboration seeks to improve listing marketing standards and support agent recruitment and retention.
Read at www.housingwire.com
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