"Max campaigns optimize campaign settings in real-time to drive better performance with less work. What's more, where some automated campaigns on other platforms limit performance visibility, Max campaigns do the opposite: unlocking new creative and audience insights only possible with AI and Reddit Community Intelligence. We think of it as opening the black box."
"We have been alpha testing Max campaigns with over 600 testers across verticals and business sizes this year. In a Max campaign promoting the launch of their Ghost 17 running shoe, Brooks Running saw a 37% decrease in cost per click and 27% more clicks while making no manual changes over the course of the 21-day campaign. Across split tests comparing Max campaigns to advertisers' business-as-usual campaigns, early testers saw 17% lower CPA and 27% more conversions on average."
"Top Audience Personas are the first of many planned insights that leverage AI to help advertisers better understand how automated campaigns on Reddit perform. What makes these insights unique is that they combine an advertiser's campaign performance with Reddit Community Intelligence, which turns Reddit's 23+ billion posts and comments into structured signals that help advertisers better understand their audiences."
Max campaigns optimize campaign settings in real time to improve performance while reducing manual intervention. Max campaigns increase performance visibility and surface creative and audience insights using AI combined with Reddit Community Intelligence. Alpha testing with over 600 testers produced measurable gains: Brooks Running's Ghost 17 campaign achieved a 37% decrease in cost per click and 27% more clicks over 21 days without manual changes. Split tests versus business-as-usual campaigns averaged 17% lower CPA and 27% more conversions. Top Audience Personas cluster audiences into actionable segments and link persona interests to campaign interactions. Reddit daily active users grew 19% year-over-year, expanding potential reach.
Read at Social Media Today
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