Amie Owen from IPG Mediabrands emphasizes the importance of integrating retail, media, and content operations. Despite advancements in technology, brands often manage these functions in isolation, leading to a fragmented consumer experience and inefficiencies. To optimize every touchpoint in the consumer journey and drive maximum impact, brands must embrace synchronized commerce. This involves breaking down silos, aligning various teams, and ensuring that media investments correlate with retail readiness to successfully convert consumer interest into sales, which is essential in today's competitive landscape.
Working in silos can lead to fragmented experiences, inefficiencies, and lost revenue, underscoring the need for synchronized commerce across all facets of retail operations.
The number of media options available to brands has exploded, yet organizational structures remain lagging, causing missed opportunities and fragmented consumer experiences.
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