Beyond its proprietary AI-powered platform, 100 billion data points, unrivaled network of over 3 million creators and access and data on 90% of influencers with 1 million-plus followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector.
With the new creator economy set to exceed linear TV on ad spend, Publicis Groupe aims to leverage Influential's capabilities for all its clients.
In 2023, the creator economy was estimated at $66.2bn, a figure expected to reach $74bn in 2021. Ad spend on social media is projected to surpass TV ad spend next year.
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