The acquisition of Influential by Publicis Groupe expands the ability to connect brands with consumers through influencer campaigns, leveraging a network of over 3.5 million creators and AI technology with extensive data and access to global influencers.
Publicis Groupe's CEO Arthur Sadoun emphasizes the significant role of the creator economy, predicts the growth of social media spend surpassing linear TV ad spend by 2025, positioning the company as a leader in influencer marketing with the acquisition of Influential and integration of Epsilon data.
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