"As the largest global brewer, Belgian multinational drink and brewing company AB InBev manages a portfolio of renowned brands. Looking to promote Mike's Hard Tea in Canada, a ready-to-serve blend of premium iced tea and vodka with a refreshing lemon taste under the Mike's brand, AB InBev turned to programmatic digital out-of-home to drive awareness in this new market. The Objective The campaign aimed to increase brand awareness and beverage sales in specific LCBO liquor stores across Ontario and Alberta during the key summer months."
"The Strategy Working with iProspect, the DOOH campaign was launched via the Broadsign Ads DSP, running programmatically alongside other media channels like Meta, Snapchat, YouTube, Twitch, Instacart, and more. Locations The ads were displayed in key cities across Ontario and Alberta, including Toronto + the GTA, Ottawa, and Edmonton. Venue Types The campaign included a mix of indoor and outdoor venues to reach key audiences throughout the day:"
AB InBev promoted Mike's Hard Tea in Canada using programmatic digital out-of-home to boost awareness and in-store sales across targeted LCBO locations in Ontario and Alberta during summer months. The DOOH buy ran via the Broadsign Ads DSP alongside Meta, Snapchat, YouTube, Twitch, Instacart and other channels to reach consumers in Toronto + the GTA, Ottawa, and Edmonton. Venue mix prioritized billboards (64.7% impressions), subway, bus shelters, malls, casual dining and sports arenas. Ads near LCBO locations promoted a limited-time "Save $2 until August 12" offer. Over 24 weeks, 2.6M+ ads served produced 31.8M+ impressions and delivered above-benchmark ad recall and attribution, with over half of recallers reporting multiple exposures and a +49% lift in attribution among recallers.
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