"As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation-HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a result, Marketers need the right AEO tools to reach their audience, who are flocking to AI search engines in droves."
"Profound is an enterprise-grade Answer Engine Optimization platform that helps brands boost discoverability across AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews Profound combines comprehensive monitoring across 9+ AI engines with powerful content creation tools called Agents that enable teams to produce AI-optimized content at scale. My research shows Profound is particularly known for its Prompt Volumes feature-the first tool to reveal actual search volume data for AI conversations-and its specialized ChatGPT Shopping optimization capabilities for e-commerce brands."
AI search engines are driving demand for Answer Engine Optimization as marketers integrate AI search optimization into CRM ecosystems for attribution and revenue tracking. Profound is an enterprise-grade AEO platform that boosts discoverability across AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Profound monitors 9+ AI engines and provides content creation tools called Agents to produce AI-optimized content at scale. Profound's Prompt Volumes reveals search volume data for AI conversations and it offers ChatGPT Shopping optimization for e-commerce. Scrunch is an AI Customer Experience Platform focused on technical optimization, site accessibility, citation control, and provides recommendations to improve visibility. Scrunch's Agent Experience Platform creates parallel, AI-optimized web pages designed for AI consumption.
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