"PrimeAudience, the global custom audience provider, announces its partnership with Index Exchange Inc., one of the world's largest independent supply-side platforms (SSPs), to deliver more efficient media buying through premium, privacy-conscious channels. By launching a marketplace on Index Exchange, PrimeAudience will leverage sell-side decisioning closer to the point of impression to optimise supply and performance before the bid request is sent to the DSP."
"As a company redefining how advertisers connect with audiences through generative AI, launching a marketplace on Index Exchange is an exciting opportunity that will help ease the transition for advertisers and publishers alike. In fact, 84% of UK marketers tell us they are likely to adopt AI-driven predictive modelling as user identifiers become less available. This partnership ensures that both advertisers and publishers can confidently navigate this shift - accessing premium inventory while maximising performance through AI-powered precision."
PrimeAudience launched a marketplace on Index Exchange to leverage sell-side decisioning nearer the point of impression, optimizing supply and performance before bid requests reach DSPs. Buyers gain earlier access to audiences in the supply chain, enabling incremental scale with greater control and transparency. The partnership combines PrimeAudience’s behavioural targeting and AI-driven predictive modelling with Index Marketplaces to simplify activation, sharpen targeting precision, and expand addressable premium inventory. The collaboration emphasizes privacy and performance to help advertisers and publishers adapt as user identifiers become less available, while maintaining premium inventory access and measurable outcomes.
#programmatic-advertising #sell-side-decisioning #ai-driven-audience-targeting #privacy-first-media-buying
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]