"Polymarket will now license La Liga's intellectual property, allowing its logos to appear in relevant event markets on the platform, enhancing visibility and engagement."
"The partnership will offer La Liga fans unprecedented engagement opportunities, including premium broadcast visibility, fan-focused digital programming, and exclusive experiences like VIP match hospitality."
"Boris Gartner, CEO of La Liga North America, emphasized the importance of capturing new generations who enjoy content beyond traditional game formats through this partnership."
Polymarket has secured a partnership with La Liga, becoming its official prediction market partner in the U.S. and Canada. This agreement allows Polymarket to use La Liga's intellectual property, including logos, in its event markets. The partnership aims to enhance fan engagement through various initiatives, including VIP events and digital programming. La Liga is the first European football league to collaborate with Polymarket, which is expected to drive future market engagement in the U.S. amid ongoing regulatory scrutiny.
Read at news.bitcoin.com
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