"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analyticsUK Mobile PTI Rankings (August 2025) Apple App Store Google Play Store , has released the August 2025 Publisher Trust Index (PTI) for the United Kingdom (UK)Download the Publisher Trust Index Reports . This Index evaluates websites and mobile apps across the Apple App Store, Google Play Store, and Connected TV (CTV) apps on Amazon Fire TV."
"Pixalate's data science team analysed 33B+ global open programmatic impressions across 17 million+ websites, Google Play Store and Apple App Store mobile apps, and connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in August 2025 to compile the global Publisher Trust Indexes. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more."
Pixalate analysed more than 33 billion global open programmatic impressions across over 17 million websites, Google Play and Apple App Store mobile apps, and CTV apps on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in August 2025. The Index measures invalid traffic (IVT), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and additional quality metrics using proprietary algorithms. The rankings span 235+ countries across North America, EMEA, APAC, and LATAM and provide breakdowns by 20+ IAB taxonomy categories. Publisher Trust Indexes are available for the UK, Brazil, US, Germany, Spain, the Netherlands, Canada, and Japan.
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