Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube
Briefly

from Exchangewire2 weeks ago
Global brands focus on reducing emissions, Pixability and Cedara partnership aids in measuring carbon impact beyond business metrics, committing to emissions reduction across YouTube and CTV campaigns.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/16/pixability-teams-up-with-cedara-to-provide-brands-agencies-with-an-emissions-management-solution-for-youtube/
Pixability's emission intensity is 56% lower than programmatic average, leading to campaign cost savings, with commitment to further reducing carbon footprint.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/16/pixability-teams-up-with-cedara-to-provide-brands-agencies-with-an-emissions-management-solution-for-youtube/
Epson, Total Media, and Pixability collaborate to market EcoTank printer with energy-efficient technology, achieving 230 million impressions globally through innovative YouTube campaign.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/16/pixability-teams-up-with-cedara-to-provide-brands-agencies-with-an-emissions-management-solution-for-youtube/
Cedara's carbon measurement solution used by Pixability clients drives campaign success while cutting emissions, aligning with the need for carbon footprint measurement in EU legislation by 2030.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/16/pixability-teams-up-with-cedara-to-provide-brands-agencies-with-an-emissions-management-solution-for-youtube/
Read at Exchangewire
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