"Pulse Hub provides brands with direct access to premium, brand-safe inventory across Opti Digital's global publisher network, reaching audiences in environments proven to drive attention, trust, and engagement. Rather than prioritising scale alone, the platform focuses on contextual relevance and placement quality to deliver more meaningful and impactful advertising experiences. Through direct deals and private marketplace (PMP) activations, brands can engage audiences across key moments of the buyer journey: from awareness and consideration to lower-funnel traffic acquisition, using high-impact, attention-driven formats."
"Opti Digital enables brands to activate campaigns directly within trusted, brand-safe environments. "Pulse Hub was built to answer a clear market need," said Magali Quentel-Reme, CEO of Opti Digital. "Brands want to connect with the right consumers, in the right context, at the right time - at scale - and publishers need campaigns that respect their audiences and support sustainable revenue. Pulse Hub aligns those objectives.""
Pulse Hub launches to connect brands with high-value consumers in premium, brand-safe contexts while supporting sustainable publisher revenue. The platform gives direct access to Opti Digital's global publisher network and emphasizes contextual relevance and placement quality over scale to drive attention, trust, and engagement. Brands can run direct deals and private marketplace activations using attention-driven, high-impact formats across the buyer journey from awareness to lower-funnel traffic acquisition. The network covers 10,000+ publisher partners and 265M+ weekly active users across 70+ countries, enabling global campaign scale with contextual alignment. Early pilot activations showed stronger attention metrics with global brands.
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