"OpenAI's ChatGPT had around 900 million users as of January, but 850 million of them pay very little or nothing at all for the services. This presents a significant opportunity for OpenAI to monetize its user base through advertisements."
"The company has stated that its nascent ad program is on track to generate $100 million a year in revenue, just two months into its launch, indicating a strong initial response from advertisers."
"Analyst Michael Nathanson notes that while OpenAI has been looking to charge advertisers $60 for every 1,000 impressions, it has been settling for around $15 as it establishes its ad business."
OpenAI aims to generate revenue from its vast user base by introducing advertisements, as most of its 900 million users do not pay for services. Currently, 850 million users contribute little to no revenue. The ad program is projected to generate $100 million annually, but OpenAI is still developing the necessary infrastructure. Initial ad pricing has been lower than expected, with the company settling for $15 per 1,000 impressions instead of the targeted $60. Both free and low-tier subscribers will see ads.
Read at www.businessinsider.com
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