"OpenAI is asking that small pool of advertisers for less than $1 million in spending commitments each over a several week trial period, with ads launching in early February, the people said,"
"The company does not yet offer technology for advertisers to easily buy ads themselves, but is working on getting self-service ads up and running, the people said. While OpenAI announced last week it would start testing ads in ChatGPT, it did not reveal the pricing details,"
"Pay per view. OMG what does that tell you about clicks from ChatGPT? Also, with all the scraping going on, would you pay for a view?"
OpenAI will test impression-based, pay-per-view ads in ChatGPT with a manual initial rollout and substantial advertiser commitments. The company is seeking roughly up to $1 million from a small group of advertisers for several-week trial campaigns, with ads expected to launch in early February. Self-serve ad-buying technology is not yet available while OpenAI develops those tools. The impression-based pricing indicates emphasis on views rather than clicks and raises concerns about paying for impressions amid widespread content scraping and unclear click performance. Some advertisers are likely to test despite these uncertainties.
Read at Search Engine Roundtable
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