"One conversation between OpenAI staffers, for example, involved giving sponsored chatbot results "preferential treatment" over non-sponsored results, anonymous employees told The Information. This could look like a user asking how much ibuprofen to take for a headache receiving a promoted ad for Advil in the chatbot's response. Meanwhile, actual results on correct dosage may be brushed to the side, or buried under a mountain of ad text."
"The Information reports that other internal conversations focused on the best ways to serve ads without putting off users entirely, who might feel less inclined to go on hours-long chat benders if they feel corporate advertisers are looking on like a third-wheel. One ad mockup shared with the publication showed ads only appearing after a second prompt with ChatGPT, to avoid bombarding users with sponsored contenttoo early in their conversations."
OpenAI is exploring integrating sponsored content and promoted responses into ChatGPT, with internal conversations about giving paid results preferential placement over non-sponsored answers. Examples include promoting branded products within responses, potentially sidelining accurate information or burying it beneath advertising copy. ChatGPT reports a self-reported audience of roughly 900 million weekly users, raising concerns about the scale of influence. OpenAI has discussed ways to minimize user alienation, including delaying ad appearances until after a follow-up prompt. Beta app code also referenced features like "feature ads" and a "search ads carousel," and plans remain unfinished.
Read at Futurism
Unable to calculate read time
Collection
[
|
...
]