"After years of hedging and will-they-won't-they speculation regarding the launch of a ChatGPT ads model, OpenAI announced on Friday that it's going to begin testing ads within its main AI chatbot for users in the US. The ads will only appear in ChatGPT's free and Go tiers (the latter being its lowest-cost subscription option, introduced as an option for US customers the same day)."
"But the announcement (when it comes) is a major departure for the BBC, which in the UK does not collect ad revenue, even from content it distributes on third-party platforms. The broadcaster also has a reputation for prioritizing its first-party assets, the iPlayer streaming platform and two traditional TV channels. Some older BBC series may be available now on YouTube, too, though that wasn't central to the deal, one source tells the FT."
OpenAI will begin testing ads inside ChatGPT for U.S. users, restricted to the free and newly introduced Go tiers. Ads will appear at the bottom of the ChatGPT feed, be clearly identified, and be kept separate from organic recommendations, with assurances that ads will not influence ChatGPT's answers. The initial effort is a test rather than a nationwide rollout, and uncertainty remains about long-term ad strategy given mixed public statements from leadership. Separately, the BBC is exploring advertising and third-party distribution for older series, signaling shifting norms in media monetization and partnerships.
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