"This person will be responsible for designing systems that enable OpenAI's ad business to grow without compromising user trust and safety, per the listing. It's common for Big Tech companies with large ad businesses to create teams to combat ad fraud and address other issues, such as brand safety. OpenAI, which confirmed last month that it would soon begin testing ChatGPT ads, is building this part of its ad function early."
"KYC, a term most commonly used in the finance industry, is an important but labor-intensive discipline for cracking down on scam ads and other harmful content created by criminals and other bad actors. It's a particularly pressing issue for Big Tech companies with self-service ad platforms, as a recent Reuters investigation into Meta highlighted. Meta said in early December it had removed "more than 134 million scam ads" in 2025."
OpenAI is building an ads integrity team to prevent harmful or fraudulent advertisements from undermining ChatGPT's ad rollout. The team will design scalable systems that allow ad business growth while maintaining user trust and safety. Responsibilities include developing know-your-customer (KYC) systems to verify advertiser identities and assess risk, and creating measures to combat ad fraud and ensure brand safety. The initiative targets challenges associated with self-service ad platforms, including labor-intensive verification and scam ads, mirroring efforts by large tech companies to remove massive numbers of scam ads.
Read at Business Insider
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