"The Ads Manager is a dashboard that lets marketers run, monitor, and optimize campaigns in real time. And what ending up being somewhat comical, an OpenAI spokesperson confirmed that advertisers currently get weekly CSV reports with performance data like clicks and impressions. As you can guess, the advertising community collectively laughed out loud about that."
"Beyond that, Adthena recently explained they saw an uptick in ChatGPT ads across the platform. They are tracking ads in ChatGPT heavily. Advertisers spotted so far: Best Buy, AT&T, Pottery Barn, Enterprise, Qualcomm, Expedia. On that note, I have explained before that spotting ChatGPT ads in the wild was like spotting Bigfoot. They were very hard to find."
OpenAI is advancing its advertising business by testing an Ads Manager dashboard that enables marketers to run, monitor, and optimize campaigns in real time. Currently, advertisers receive weekly CSV reports containing performance data such as clicks and impressions, which has drawn criticism from the advertising community. Major brands including Best Buy, AT&T, Pottery Barn, Enterprise, Qualcomm, and Expedia are already running ads on ChatGPT. Ad tracking firm Adthena has observed a significant uptick in ChatGPT ad activity. Previously, spotting ads on ChatGPT was extremely rare, but they are now becoming increasingly visible across free accounts, indicating OpenAI's expansion of its advertising network.
Read at Search Engine Roundtable
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